The 5 Core Pillars are the biggest levers that you have as an Amazon Seller. If you do nothing else but these exceptionally well then your business will grow every single year - and not by any small margin!
Whilst they are listed in order of importance, they are all required to be successful on Amazon for years to come. The order of importance is based on the logic that you can’t build an audience around products that don’t exist nor can you optimize products that don’t exist or haven’t finished launching.
Sellers who utilize the 5 Core Pillars of Amazon well find themselves growing their brands predictably and with fewer mistakes than those who throw mud against the wall hoping it sticks for years on end. It’s a proven framework that has helped Titan Members scale their brands into the millions of dollars per year.
...but it is hardly possible to do that and grow a business at the same time. This is because your business will break as it grows. It’s supposed to. Your job as an entrepreneur is to preemptively solve those problems to keep your business firing on all pistons.
out of
Gut Check: For new businesses less than a year old it is quite common to have a score less than 10. For businesses that are growing quickly and seeing high YoY growth then a score between 15-20 is typical. For brands scoring above 20 then the expectation is that your brand is growing faster than you can deploy capital and therefore need to borrow and hire help in order to keep pace with your success.
Send your 5 Core Pillars of Amazon scorecard to your email
Gut Check: For new businesses less than a year old it is quite common to have a score less than 10. For businesses that are growing quickly and seeing high YoY growth then a score between 15-20 is typical. For brands scoring above 20 then the expectation is that your brand is growing faster than you can deploy capital and therefore need to borrow and hire help in order to keep pace with your success.
While you may be tempted to try and fix all of the things going wrong in your business at one time, it’s not practical for most entrepreneurs due to time, cash, and the number of team members you have. Prioritize your lowest score first. If you have two Pillars with the same low score, then prioritize the one that comes first in order. So if you score a 1 in Product Development and a 1 in Audience Utilization, then prioritize product development.
Exceptions: For brands doing less than $500k-$1MM per year in revenue the Audience Utilization pillar is likely a 1. You can ignore this pillar for now if you are NOT selling a consumable product (products that are re-purchased every 30-90 days). Your first priority is to have enough profitable products to offer your audience.